Sydney, Australia. 2008.10.7 - A sophisticated, bilingual (simplified Chinese and English), website was launched today for the
Australia China Business Council (ACBC).
The ACBC is the premier business organisation in Australia dedicated to promoting business and trade with the People's Republic of China.
As a membership-based organisation, it has branches in New South Wales, Northern Territory, Queensland, South Australia, Western Australia and Victoria, providing business-focused information and events for members in all sectors.
A foreword to the site by the Australian Prime Minister, Mr Kevin Rudd, emphasises the strength of the bilateral economic relationship between China and Australia. In 2007, the value of the two-way merchandise trade between the countries was A$52.6 billion.
An interface design by China Insight was interpreted and integrated by Digital Tsunami's Creative and Technical Director, Amir Mostofi. Simplified Chinese and English language content for the site is managed by ACBC staff through Digital Tsunami's customised, integrated DeployControl™ CMS. The site is is entirely scalable, with accordion navigation generated dynamically from the database. The accordion format is also utilised within selected list pages.
The ACBC site includes a secure section for members, offering resources including publications, reports and a national member directory, and news and events, with image enlargements which appear in a shadowbox overlay.
Digital Tsunami was ideally placed to contribute to this project as it has developed online solutions in Chinese and English for clients since the company was established in Hong Kong in 1996. The company founder has produced television commercials and corporate films for domestic and foreign clients in China since 1986.
Other sites developed by Digital Tsunami which integrate Chinese language include:
Leighton Asia,
Comsec and
Heineken.
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print, for global brands, MNCs and innovative SMEs through offices in Australia and China.