Sydney, Australia. 2008.10.30 - QR Code on Digital Tsunami business cards. Scan, Buzz, Beep, OK!
 

 
The Quick Response (QR) Code is a two-dimensional bar code developed in 1994 by Denso Wave Incorporated of Japan. Initially decoded at high speed for tracking parts in vehicle manufacturing, QR Codes are now scanned in a broader range of applications. These codes have recently emerged in business applications including magazines and advertising posters in public spaces. Codes can be created at http://qrcode.kaywa.com/.
 
In his Forester research blog released today, Jonathan Browne reflects on the use of QR codes in popular Japanese magazines. Browne explains that brands use QR codes to make a connection with the customer.
 
A cellphone or mobile device with a QR reader scans and captures the URL and bookmark the address, then connects to the site via the phone's browser. The process includes a verification tone as the URL is captured and connected, or as the Kaywa guide is titled: "Scan, Buzz, Beep, OK!"
 
Digital Tsunami has been integrating innovative solutions into websites since the company was founded in 1996. Our identity uses the (confrontational for some), concept of the massively powerful tsunami, to convey the undeniably transformational impact which the Internet has had on global business and behaviour.
 
Printing the QR code onto Digital Tsunami business cards was just another step in the continually evolving pathway of electronic communications.
 
The Digital Tsunami brandline "Communication Evolution" reflects the transformation which its' clients experience as a result of integrating new technologies into the core of their operations.
 
Foodbank Australia CEO, Bronwyn Boekenstein, has stated that Digital Tsunami has completely changed the way in which key communications are conducted, including interactions between the national office, state branches, corporate volunteers and public donors.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print, for global brands, MNCs and innovative SMEs through offices in Australia and China.