Chicago, USA. 2008.11.25 - As anticipated, Barack Obama's transition team has deployed an online presence to continue the message of change and encourage participation in the new administration.
 

 
Following on from the dramatic success of the online Obama campaign, in harnessing the Internet, this new site offers a "seat at the table" for all who wish to contribute.
 
The Obama campaign rewrote the rules on how to reach voters, raise money, organize supporters, manage news media, track and mould public opinion, including via blogs which did not exist during the previous presidential race."
 
The campaign has diverted www.voteforchange.com and retained the original site for continued collection of financial doantions, and implemented a social networking site; my.barackobama.com for continued awareness raising.
 
From the outset it was evident; at least to Internet professionals and Gen Y; that the Obama campaign implicitly understood the power and importance of online and social media as brand-building tools. This is a powerful example for corporations. If the Internet can evocatively communicate a concept as broad as "e;change", then it can certainly be used much more effectively for the promotion of products and services.
 
About Digital Tsunami
Digital Tsunami has been integrating innovative solutions into websites since the company was founded in 1996. Our brand reflects the massively powerful tsunami, conveying the undeniably transformational impact which electronic communications have had on global business and behaviour.
 
The company helps enterprises to communicate more effectively with all their stakeholders via a broad range of media, through offices in Hong Kong and Sydney.