Sydney, Australia. 2008.12.11 - Starting today, and for the two weeks leading up to Christmas, Coles supermarkets will collect donations of canned food for distribution via Foodbank to Australian families in need.
 

 
Foodbank Australia is the national organisation responsible for promoting the foodbank concept at federal government, national corporate and public levels. Foodbanks receive fresh, frozen and packaged food and grocery products from manufacturers for distribution to Australians in need, via more than 1,400 charitable organisations. Products are perfectly suitable for consumption, but may have outdated packaging, be legally underweight or have other characteristics (like details of competitions which have ended), which render them legally unsaleable. Rather than dumping, which has negative impact on the manufacturer’s bottom line as well as on the the environment, Foodbank offers a cost-effective, non-competitive, socially responsible alternative.
 
Foodbank Australia is the primary focus of CSR for Digital Tsunami, which has sponsored Foodbank since 2000. For many years, Digital Tsunami has also supported the Hong Kong charity, Helping Hand, principally through the dedicated efforts of Country Manager, Mr. Andy Chan.
 
Digital Tsunami delivers solutions to corporations across a broad range of sectors including Communications Media, Consumer Goods, Corporate Services, Healthcare, Hospitality, IT, Manufacturing and Tourism.
 
Digital Tsunami offers an extensive range of services categoried into the 6 disciplines of eStrategy, film, identity, interactive, photography and print.