Melbourne, Australia. 2008.12.17 - A series of television commercials and videos featuring Australian actor and celebrity television presenter, Ernie Dingo, were recently uploaded to the Foodbank Australia website.
 

 
In the videos, Ernie Dingo presents an impressive metaphor to dramatically address the issue of hunger in Australia today. The familiar scale of MCG is contrasted with the number of kids, adults and families who go hungry on a daily basis.
 
Foodbank Australia is the national organisation responsible for promoting the foodbank concept to the food industry, the federal government, national companies and the general public. Apart from the major donation target of food, Foodbank Australia relies upon donations of cash, time/labour, goods and services to continue its work.
 
Foodbank is most appreciate to all the contributors to the video production, including:

• Ernie Dingo and his agent Sue Muggleton of Cameron's Management
• Ro Markson of Mark Communications (and her assistant Dina Pyrlis). Ro got the campaign off the ground, and introduced C4 and Ernie Dingo
• C4 Communication designed and produced the media. Key people include Jenna Kruiskamp (Producer), Ben Weir (Writer/Director), Tony Palmer (Deputy CEO) and Vanessa Stuart (Head of Production)
• Digital Pulse did the post production on the TVC/promo. Brett Heil (Owner & MD) and Gary Barlow (Editor)
• Katy Plumridge and the Melbourne Cricket Club (MCC) permitted Foodbank to shoot the TVC at the MCG
• Involved in the MCG TVC shoot were Noel Jones (Director of Photography) Mark Tarpey (Sound) Elena Karabetsos, Gorgeous Cosmetics (Makeup), Callan Rowe (production assistant), Suzy Cue (provided the autocue operator)
• Labsonics Sound Studios in Melbourne also helped with the sound production on the TVC
• Eureka Skydeck at Eureka Towers gave us access to the skydeck for shooting the still shots of the MCG exterior.
• C4 also credits Video Australasia, DubSat and Silvertrak
• World Vision, Channels 7, 9, ABC and 21CC for stock footage

Digital Tsunami integrated a media player into the website, for the national and each of the state Foodbanks. Video (in both 16:9 and 4:3 formats) and audio files have been compressed, encoded and uploaded.
 
Foodbank Australia has been the primary focus of CSR for Digital Tsunami, which has sponsored the organisation since 2000. Consistent with its' brandline of "Communications Evolution", Digital Tsunami has encouraged Foodbank to implement proven innovative technologies to communicate more effectively.
 
Over the last decade, Foodbank has implemented a strong new identity, stylish print collaterals, a consistent online presence, and impressive videos. All these have contributed to effectively conveying the Foodbank message.
 
"Foodbank has experienced unprecedented growth over the past few years, and there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in telling the story of hunger in Australia, and lifting Foodbank's profile as a solution. Foodbank just wouldn't be where we are today without Digital Tsunami", insists CEO Bronwyn Boekenstein.
 
Digital Tsunami delivers solutions to corporations across a broad range of sectors including Communications Media, Consumer Goods, Corporate Services, Healthcare, Hospitality, IT, Manufacturing and Tourism.
 
Digital Tsunami delivers an extensive range of services within the 6 disciplines of eStrategy, film, identity, interactive, photography and print.