London, England. 2009.3.13 - A new site for orthotics manufacturer ICB Medical was revealed today. Company co-founder Rod Kielt, will launch the website at presentations across the globe over the next two weeks.
 

 
The ICB Dual Density Orthotic is revolutionary in its' design and manufacture, with a worldwide patent. The ICB Orthotic, covalently bonding 2 densities of 100% EVA, offers Practitioners a cost effective, yet highly sophisticated orthotic, which is able to be easily and quickly heated, ground, modified and customised to effectively treat specific conditions.
 
ICB has led a revolution in the assessment and treatment of lower limb biomechanical conditions. The company educates, equips and supports practitioners, so they can deliver superior biomechanics to their patients. ICB Medical supplies orthotics through distributors around the globe.
 
The orthotics are used by Chiropractors, Osteopaths, Sports Medicine Doctors, Orthopaedic Surgeons, Physiotherapists, Rehabilitation Doctors, Massage Therapists and other practitioners who deal with spinal, hip, knee and foot conditions.
 
Digital Tsunami integrated a web interface designed by marketing strategist Mark Amdur, with the sophisticated SilverStripe content management system (CMS). Mark, a former advertising agency Creative Director, has created a comprehensive marketing strategy for ICB, including brand identity, print, exhibition displays, online interfaces and a book, "The Orthotic Revolution".
 
Digital Tsunami was founded in Hong Kong in 1996 and has developed a client base which includes clients in a broad range of sectors. In the healthcare sector, Digital Tsunami has delivered identity, interactive CD production, corporate film, an online ordering system for global pharmaceutical brand, Solvay, websites for professional physicians, and video on locations throughout Asia for global pharmaceutical brand Merck Sharp Dohme.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print, for global brands, MNCs and innovative SMEs through offices in Australia and China.