Cambridge, MA, USA. 2009.8.23 - For a dynamic graphical interpretation of any individual's online presence, take a look at Personas!
 

 
Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.
 
Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
 
In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer's uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.
 
The idea for the Media Lab came into being in 1980 by Professor Nicholas Negroponte and former MIT President and Science Advisor to President John F. Kennedy, Jerome Wiesner. The Lab grew out of the work of MIT's Architecture Machine Group, and remains within MIT's School of Architecture and Planning.
 
Digital Tsunami promotes effective innovation within the corporate sector. We call this: "Communications Evolution".
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print, for global brands, MNCs and innovative SMEs through offices in Australia and China.