Melbourne, Australia. 2009.11.9 - DGTEC has launched a website showcasing innovative electronic consumer products for the Australian market.
 

 
DGTEC was the first company in the world to introduce the high definition set top box (in 2001). At the forefront of home entertainment in Australia, DGTEC has consistently delivered leading television, recording and audio products through a nationwide network of Australia's most recognised retailers.
 
DGTEC is a division of Hills Industries Limited (ASX: HIL). Since 1946, Hills has been the Australian standard for innovation and practical thinking. DGTEC is consistently developing exciting new products that leverage the latest advancements in entertainment technology. As Australia moves to complete integration with Digital TV in 2013, DGTEC expects to be at the front of this major television evolution.
 
Steve Mannion, DGTEC spokesman and key driver behind the website upgrade, said "The site is largely focused on getting people excited about the 2013 switch to digital television and providing information on what they need to be ready. We have included Getting Ready for Digital TV content, information on Freeview and regional schedules."
 
"With the digital television switch occuring in phases between now and the end of 2013, and occuring in different parts of Australia at various times, people need to know when the final switch will take affect in their immediate region. Getting ready for digital television is not complicated at all. But people do need to start thinking now about whether it makes sense to upgrade their television unit, or purchase a set top box or personal video recorder to ensure they are ready with the necessary digital television equipment."
 
Digital Tsunami was engaged to design and develop the site after delivering a sophisticated site to another Hills division. The Education AV website focuses on audiovisual and lighting solutions for educational institution beneficiaries of the government's infrastructure investment grants.
 
In conjunction with the key decisionmakers, Digital Tsunami commenced with a comprehensive requirements specification. This comprised; website strategic objectives, website structural recommendations, information architecture and site mapping, development of a usability strategy with a proposed user experience and journey model. From this foundation, the web presence was developed with competitive reviews, an initial wireframe development and usability testing of wireframes, initial SEO development, research and SEO strategy, development of website performance strategy, web interface design. The intra-national project management was centralised with online collaboration and communication tools. By utilising these tools, Digital Tsunami overcame the geographic separation and timezone differences.
 
The DGTEC site was constructed with a highly scalable CMS, which enables rapid deployment of content and the automatic generation of user-friendly URLs, which aid considerably in search engine optimisation. SEO was an important focus of the project.
 
Several distinctive features of the interface are an accordion panels on the product specification pages, print-ready product details, multiple navigation options, and randomise lifestyle header images throughout the site. These images were sourced from professional photographers. Product shots were professionally photographed in a studio built onsite for DGTEC by Digital Tsunami.
 
The product categories presented online are Televisions, Personal Video Recorders, Set Top Boxes, DVD Players and Audio products including digital radios and iPod docking stations.
 
Digital Tsunami has a strong heritage in the electronic products sector, and has delivered video and online solutions to clients across the Asia Pacific region. These solutions include television commercials for Canon, corporate videos for NEC; induction videos for Fujitsu; and websites for an extensive number of recognised manufacturers.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: branding, digital, eStrategy, photography, print and video for global brands, MNCs and innovative SMEs through offices in Australia and China.